In the early 1980s, after serving a two-year penance in Detroit, I returned to
Nashville and landed in a rooming house in the Belmont area near downtown. It
wasn’t a bad neighborhood, but it was surrounded by pockets of dodgy housing
that stubbornly refused to be gentrified into over-priced apartments for the
university crowd. The tenants largely kept to themselves – Philly Tom, Vic the
Dick, and others whose fleeting appearance and subsequent departures were barely
worth remembering.
One warm summer evening, I strolled down the
block to the 7-11 store for a package of Slim Jims and a beer, walking in on an
armed robbery. A young black man was holding the lily-white teenaged cashier at
gunpoint with what appeared to be a .357 Magnum revolver. He looked at me, in my
greasy biker garb, and asked “you don’t see nothing, do you brother?” “I’ve been
blind since birth,” I replied, and walked right back out the door. A year later,
at the same store, I walked in on the same guy, robbing a different cashier.
“You again?” he asked. “Still blind,” I replied, and stumbled back out the
door…
Apocalypse Omnibus: The Adam Parfrey Reader
That’s the world that writer and publisher Adam Parfrey inhabited. A
world of petty criminals, prostitutes, junkies, killers, gamblers, hustlers,
otherworldly religions, free thinkers, fringe artists…the flotsam and jetsam
of waning capitalist glory, all provided a glimmer of dignity via his words, a
consideration not provided by the police blotter or with newspaper ink. I knew
Adam – we conversed by phone, by email, and he offered some helpful publishing
tips – but I didn’t really know Mr. Parfrey. For that you’d have to turn to
the written word, and even then you’d have questions.
Feral House, the independent publishing house launched by Parfrey in 1989, recently
published what may well be the culmination of nearly four decades of the
founder’s intellectual obsessions in
Apocalypse Omnibus: The Adam Parfrey Reader. A monster 456-page trade
paperback, the Omnibus collects the best of Parfrey’s writing
from previously-published tomes like the notorious
Apocalypse Culture (1987, Amok Press) and the even more controversial
Apocalypse Culture II (2000), Cult Rapture (1995) and
Ritual America (2012) as well as various assignments for publications
like Penthouse, Hustler, and the
Village Voice.
After co-founding Amok Press with Ken
Swezey in 1986 in New York City, Adam moved to L.A. after splitting with
Swezey and formed Feral House. Parfrey had gotten a taste of intellectual
freedom when Amok published Michael, a novel by Nazi Minister of
Propaganda Joseph Goebbel, which was reviewed by The New York Times and
sold well enough for the imprint to follow it up with the Parfrey-edited
Apocalypse Culture, which became an underground cult classic resulting
in multiple printings. The Manson File, an anthology of writings by
Charlie Manson, considered “one of the last true heretics of our time,”
followed in 1988. Amok’s last book was 1989’s
Rants and Incendiary Tracts, which was edited by Parfrey and anarchist
Bob Black (who actually introduced me to Adam) and co-published with Mike
Hoy’s libertarian-leaning Loompanics Unlimited.*
Feral House Explores the Taboo
Parfrey launched Feral House with much the same sort of free speech philosophy
that he pursued with Amok. Feral House titles included The Satanic Witch, and
other books by Church of Satan founder Anton LaVey; Bob Black’s
Beneath the Underground (typeset by yours truly); Steven Blush’s
American Hardcore: A Tribal History (later turned into a documentary
film); and
Lords of Chaos: The Bloody Rise of the Satanic Metal Underground, a 1998
book by Michael J. Moynihan and Didrik Søderlind that was also adapted to film.
Sometimes Adam’s interests eerily paralleled real life; the Parfrey-edited 2001
anthology
Extreme Islam: Anti-American Propaganda of Muslim Fundamentalism sold
exceptionally well in the wake of the September 11th attacks of that year.
Protestations
that he wasn’t really a writer aside, Parfrey’s
Apocalypse Omnibus offers
up some very good writing, indeed. Adam brought the same level of zealotry and
intellectual curiosity he expected from Feral House’s books to his own work, and
it shows throughout the book. Aside from pieces from the aforementioned Amok and
Feral House books, the
Omnibus includes his scandalous 1992 “Citizen
Keane” essay from the
San Diego Reader, Parfrey’s reporting the basis for
his book of the same name that was later made into the 2014 film
Big Eyes by director Tim Burton. Chapters on “Satanic Panic” and
“Fascists, White Supremacists, and Their Friends” largely reprint some of Adam’s
best work from the two
Apocalypse Culture books and
Cult Rapture,
as well as interesting articles from various publications.
The “Killer Correspondence” chapter reprints letters and postcards
received by Parfrey, sent by notorious figures like Manson, John Wayne Gacy,
Richard Ramirez, and Ted Kaczynski, the “Unibomber,” while the chapter “At The
Margins” dives deep into the wild and wooly worlds of Russian mail order
brides, the cosmic religion of Unarius, the dubious celebrity of “Mr.
Awesome,” and the manufacturer of lifelike sex dolls. Another chapter compiles
various interviews with Parfrey by people like comedian Marc Meron, Tamra
Lucid, and Stephen Lemons which provide a bit of insight into Adam’s
thoughts, history, and interests.
Feral Man In A Feral
Land
The most interesting chapters of Parfrey’s
Apocalypse Omnibus
are, to my mind, the book-opening “Feral Man In A Feral Land” – also the name
of a painting by artist Joe Coleman included at the end of the book – and
“HelL.A.,” a collection of columns written by Adam for almost five years circa
1991-1995 for the
San Diego Reader, which itself comprises better than 1/3 the
book. The first chapter includes early 2010s blog posts that tell of Parfrey’s
years in the Big Apple, as well as essays on larger-than-life figures like
filmmaker and bull fighter Budd Boetticher and director Don Siegal (
Dirty
Harry). I found the 1992 interview/article with Boetticher to be particularly
fascinating, a glimpse into the über-masculine Los Angeles based film industry
of the 1940s and ‘50s.
The “HelL.A.” columns
showcase Parfrey’s deftness with the written word, and an immense skill at
conveying a story in a mere few hundred words. Writing a weekly column is hard
(don’t ask me how I know) and doing it well even harder, yet Parfrey makes it
seem effortless. Over the course of a couple hundred columns, Adam writes of
long-gone but fondly-remembered celebrity watering holes, street hustlers,
strip-mall preachers, notorious racists, and various crackpots that comprise
the seedier side of Hollywood. He also writes of uniquely Angeleno characters
like poet/novelist Charles Bukowski, former L.A. mayor Sam Yorty,
Hustler
magazine publisher Larry Flynt, and the Jewish Defense League’s Irv Rubin,
among others. What makes the columns so interesting is not only the insight
that Parfrey brings to each, but his ability to whittle each story down to a
core principle that reaffirms the humanity of the subject.
And
that, friends, is the basis of Adam Parfrey’s writing, his ability to imbue
his subjects, no matter how sleazy, taboo, or controversial, with a shred of
redemption (yes,
even punk rocker G.G. Allin). Although Parfrey has long been
accused of far right sympathies, I found the man to be more complicated than a
bumper sticker slogan could convey. The one aesthetic found throughout Adam’s
writing is the authenticity – no matter the charlatan, crackpot, hustler, or
conman he may be writing about, they were real in a way that modern celebrity
fails.
The Reverend’s Bottom Line
Parfrey may have
been the free-thinking inspiration for contemporary podcasters and
“influencers” but, unlike these so-called acolytes, Adam possessed a truly
open mind that he constantly challenged with both his written words and with
the books he published. Parfrey didn’t always agree with the most
controversial and despised figures he wrote about or published, but he was a
free speech absolutist that felt that a diversity of ideas – no matter how
disdained by the mainstream – deserved an honest hearing. It was this
perspective that makes Adam’s writing so fascinating, and helped make Feral
House the most daring and interesting book publisher in America.
Feral House’s
Apocalypse Omnibus: The Adam Parfrey Reader perfectly showcases its late
founder’s ever-churning thoughts and obsessions (Parfrey passed away in May
2018), creating a living tribute to one of America’s foremost underground
documentarians. If you want comfort, look elsewhere; if you want to challenge
your pre-conceived notions of the world, Apocalypse Omnibus is the book for
you! (Feral House, published July 21st, 2026)
Buy the book from
Amazon ‘cause I get human monies from your purchase: Apocalypse Omnibus: The Adam Parfrey Reader
+++++
* Back in the
1970s, libertarians were “live at let be” styled semi-anarchists that valued
personal responsibility and the freedom to live without government
interference on issues like drugs, guns, and speech. When some of ‘em got
together later and formed a political party, they evolved into the
headline-grabbing racist asshats we despise today. Parfrey certainly had
libertarian leanings, as did many of Feral House’s authors.
