Archive Review: American Hi-Fi’s American Hi-Fi (2001)

Major record labels, being the craven, trend-mongering corporate creatures that they are, tend to sign artists that sound and look a lot like whatever’s at the top of the charts at the moment. Sexy teen cutie Britney Spears hits numero uno with a sultry pop song – sign Mandy Moore and Jessica Simpson! Teenage boys are lining up to throw down their shekels for passive hard rock from Creed – put out CDs by Papa Roach and Three Walls Down. The predictable nature of this industry inclination makes the discovery of something even slightly out-of-the-ordinary, like American Hi-Fi, all that much more satisfying.

With their self-titled debut, American Hi-Fi come on gangbusters like a modern-era Cheap Trick, all meaty hooks and monster rhythms underlining what is, at its core, good old-fashioned pop/rock. With their roots in the 1960s and their souls in the hard rocking ‘90s, American Hi-Fi crank out the jams with energy and elan, the band backing vocalist Stacy Jones’ wonderfully intelligent lyrics with radio-ready riffage and ready-for-prime time personality. Just “Flavour of the Weak” itself is a textbook example of pop/rock tuneage, the song’s teen protagonist waxing eloquent about the object of his affections who has fallen for another guy. Of course, she can’t see that she’s just a short time fling for the other guy and this poor heartbroken slob would offer his undying devotion just to be with her for a little while. It’s classic rock song territory here, folks, delivered here in an entirely refreshing and highly rocking manner.

There are other great cuts on American Hi-Fi, such as “I’m A Fool,” another unrequited love song with a recurring, underlying razor-sharp guitar line, or maybe the crashingly loud, anger-filled “My Only Enemy” will be more to your liking. You’ll hear a bunch o’ musical influences in these 13 songs, from the aforementioned Cheap Trick and obvious Beatlesque touches to elements of punk and grunge. A few songs are even possessed by the spirit of Kurt Cobain, all angst-like and feedback ridden. It’s an invigorating mix of styles, all filtered through a pair of screaming guitars and a solid rhythm section with appropriately snotty vocals. If you want an album that rocks as hard as any of the lesser poseurs on the charts these days but tips its hat to 40-plus years of rock history, take a chance on American Hi-Fi. The Rev sez “check it out!” (Island/Def Jam Records, released February 27th, 2001)

Review originally published by Alt.Culture.Guide™ zine